NEWS
Digital Store Planning: Modernizing Stores, Showcasing Product Assortments
In 2026, retail companies will face even greater pressure than before: Stores will need to win over customers, while every investment is weighed more carefully. The solution could lie in digital store planning, as offered by Perspectix’s P’X Retail Solution.
In 2025, the German retail sector invested approximately seven billion euros in the construction, expansion, and renovation of its stores. According to the EHI Retail Institute, this was about 23 percent less than in the comparable 2023 EHI Store Monitor survey. Faster modernization cycles require solutions that enable retail companies to continue using their existing facilities, adapt their product assortments, and efficiently implement changes in their stores. The P’X Retail Solution integrates these tasks into end-to-end digital processes.
Targeted Development of Existing Branches
According to the EHI, the average cycle for complete store renovations is about twelve years in the food retail sector and nine years in the non-food retail sector. When renovations and conceptual adjustments occur more frequently, the retailers surveyed continue to use half of their existing fixtures on average. Existing elements must therefore be adapted to accommodate new merchandise displays and changed product assortments.
The P’X Retail Solution integrates store layout planning with product assortment planning. Planograms can be created manually or generated based on rules for regions, market groups, and individual stores. This allows central guidelines to be applied to different sales areas and adapted to local requirements.
Align retail spaces with shopping behavior
Retailers must align their product assortments and merchandise displays more frequently with customer needs. By integrating inventory management and ERP data, the P’X Retail Solution links floor space information with business metrics. On this shared foundation, product assortments can be planned and sales performance analyzed. Retail companies can track how sales floor space is being used and use this insight to make adjustments to merchandise displays. Planning and analysis draw on interconnected data.
Implementing New Concepts in the Store Network
Different locations, numerous stakeholders, and ongoing changes place high demands on communication between headquarters, store design teams, and branch teams when new plans are implemented locally. A web-based Store Communicator makes all plans, documents, and digital twins available in secure areas. Authorized users can access, share, and comment on information.
With the P’X Retail Solution, retail chains can create customized processes ranging from store design and layout planning to merchandising and store performance analysis.