Retail chains want to offer their customers interactive shopping experiences rather than static product displays. To do so, they must constantly adapt their store layouts, space utilization, product assortment, and merchandising. The P’X Retail Solution from Perspectix supports this effort with digital twins, streamlined store configuration, and transparent processes.

The P'X Retail Solution combines store layout planning, store configuration, assortment planning, and merchandising into a modular software platform. This includes 3D visualization of all locations, fixtures, and display units, which can be flexibly configured to meet current requirements. On this platform, which includes a web-based Store Communicator, all specialists both within and outside the company collaborate seamlessly.  In this way, retail chains create new shopping experiences, delight customers, and thereby improve sales figures, margins, and store compliance.

Transparent processes

The processes involved in store design, interior planning, product assortment, and merchandising are first simulated on the digital platform before being implemented in the respective store. Quick and flexible changes, free of errors and misunderstandings, give companies the flexibility they need to create their own shopping experiences and respond to seasonal and regional factors. Collaboration with suppliers and service providers benefits from this, as does the collaboration between headquarters and stores. The time and costs associated with visualizing store and interior design planning are reduced by up to 66 percent, despite improved testing capabilities. Rapid product launches, listings, and delistings, optimal shelf planning, and short-term sales promotions improve sales per category and boost margins per square foot.

Digital Twins from the Customer's Perspective

Retailers and manufacturers want to view their stores through the eyes of their customers, simplify the shopping experience, and tailor it to their needs. To transform transactions into experiences, store design, wayfinding, atmosphere, and brand presentation must be considered holistically and optimized. The P’X Retail Solution consolidates the processes of store planning and layout design, assortment planning, and merchandising on a 3D platform featuring digital twins of the stores. Tightly integrated with merchandise management, ERP, and CAD systems, it facilitates the continuous modification and optimization of points of sale. Simple drag-and-drop changes, transparent coordination processes, and rapid response capabilities give retail chains strategic competitive advantages.