NEWS

One company - two comprehensive solutions for different target groups. This is how Perspectix presents itself on the Internet.

Digital positioning of Perspectix AG

Perspectix AG in Zurich has launched a new website. The medium-sized software provider positions itself as a digitalization specialist for two different areas: With the P'X Industry Solution, the manufacturer offers one of the most comprehensive Configure-Price Quote (CPQ) solutions for industry. The P'X Retail Solution is aimed at chain stores in wholesale and retail. The link between the two solutions is store and fixture planning.

An innovative company with dozens of top international customers. Two comprehensive software solutions that brilliantly meet the needs of specific target groups. How can you provide comprehensive information and still generate new inquiries? This was the task that the Munich agency hightech marketing had to solve. The new website www.perspectix.com places the company in the global frame of reference of digitalization. Visitors to the homepage receive company information and are alternately informed about both solutions. This allows them to decide for themselves when to visit the landing page of "their" target group. "Overall, the implementation of our new website by hightech marketing was a complete success," says André Kälin, Managing Director of Perspectix AG. "Their familiarity with our company and our products helped us to create a customized website that appeals to our target group and drives our business forward."

P'X Industry Solution

The P'X Industry Solution includes a particularly powerful 3D product configurator and boosts multi-channel sales of technical products with many variants for industrial companies. The CPQ software (Configure, Price, Quote) forms a digital knowledge hub between product development, market requirements and production. It enables sales organizations to answer more inquiries independently and efficiently with perfect solution proposals. Quotations impress with 3D visualizations of the product and installation room. A web configurator takes care of inquiries from the WWW - the Consumer Communicator supports collaboration on projects.

P'X Retail Solution

The P'X Retail Solution accelerates the market development and category management of retail centers and stores with end-to-end processes for store and fixture planning, assortment planning, shelf optimization, visual merchandising and sales promotions. With the P'X Retail Solution, virtual stores are planned with 3D furnishing catalogs and digital planograms, and product ranges and sales figures are mapped and analyzed. A web-based Store Communicator facilitates collaboration between all those involved in sales success.

Both solutions are presented in the same way and in detail on the new website. The technical features are clearly translated into economic benefits for the user. The overall benefits of digitization projects for individual companies are demonstrated by numerous case studies, which are available for download.